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Experiment · exp-005 · Feature flag · server-side · My Account
My Account saved searches v2
Account · QCT · 2025-07-01 – 2025-07-28 · 27 days · lena.weber@mobile.de
What it was
Saved searches are one of the highest-retention features on mobile.de — users with an active saved search return 3.4x more often than those without. The existing saved search UI was a flat list with no visual differentiation between searches with new listings and those with none. The v2 redesign introduces a "new listings" badge, a last-updated timestamp, and one-tap filtering from the saved search card. Hypothesis: reducing friction to re-engage with a saved search increases weekly active use and return visit rate.
What we learned